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Presented Wednesday, May 16, 2012 at 9 am (CDT) by Troy Randall, Principal Financial Group and moderated by Leisa Fox, Iowa Association of Business and Industry.
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Presented Thursday, May 24, 2012 at Noon (CDT) by Janine Clover, Southeastern Community College SBDC.
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Presented Wednesday, May 30, 2012 at 9 am (CDT) by Kit Cartwright, Halvorson Trane and moderated by Leisa Fox, Iowa Association of Business and Industry.
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Harvesting Value Through Pricing
Last Updated 1/6/2012 3:20:01 PM
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Do you get nervous or have doubts about how to price your work? Join Bryan, Regional Director of the Indian Hills Community College Small Business Development Center as he shares his methods on how to harvest value through pricing.
Three areas will be covered to establish a method for setting the price on products or services.
- Cost- Cost relative to various volumes of sales will be identified to insure that your price is set to cover cost within a critical time frame.
- Competition- This is how most prices are set. Find out what the competition charges and charge a little less.
- Value- This is the concept that presents the most opportunity for pricing right. This is a fair price to both the buyer and seller that represents the true benefit to the customer and rewards the business at the right level for delivering that benefit.
Different pricing strategies will be discussed as they relate to consumer behavior. When you ask the consumer what is a fair price they will always say lower but their behavior can go both directions. The legal issues with pricing and the economic theory that applies directly to establishing a price will be discussed. Pricing is never an exact science but an experiment process. The webinar will give you the ideas to apply to your own situation in order for you to maximize value for your organization.
 Bryan Ziegler has helped small businesses implement marketing and sales strategy as the director of the Indian Hills Community College Small Business Development Center for 26 years. Bryan has been teaching for Buena Vista University Ottumwa Center since 1986 and provides instruction for business mangers in several seminar topic areas. Bryan managed the sales for a construction company and earned an MBA from Western Illinois University.
Bryan Ziegler, 641-683-5127
bziegler@indianhill.edu
The Indian Hills Community College Small Business Development Center is now completing its 25th year of operation. One special aspect of the Indian Hills 10 county service area is a diverse rural population that is often under-employed. SBDC services are delivered equitably to both urban and rural areas.
The center has been involved in helping to establish the Southeastern Community College and operating the Rural Assistance Program for six years, which was funded by the Iowa Department of Economic development.
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